We specialize in the complex dynamics of franchise organization or multi-location retail sales strategies.
Never heard of that? We coined it when nothing else seemed to adequately encompass what we deliver to networks of retail outlets commonly connected through a franchise business model.
The key is “real time.” In a world where sales figures get scrutinized daily or even hourly, the ability to nimbly synergize national, regional and local marketing efforts, right down to the finest details is a decided advantage.
We’ve pioneered ways to empower franchise and retail clients to respond to their individual markets in real time, all while seamlessly navigating the legal, branding, and logistics parameters of their franchise relationships.
We do this through:
- Our Culture: We’re like you. We operate at the same speed and we live for retail. We know that sales figures are the scoreboard in this game, and our team loves to win. It’s a competitive attitude that translates into inventive strategies and internal challenges for each individual to step up for the team at every opportunity.
- Our Capabilities: We do more than broker talent and tools. We invest in them. We provide in-house capabilities whenever practical, for greater control and quicker execution to strategy. And when we need reinforcements, we are networked and nimble enough to partner with the best. So, we easily scale up or down in rapid response to our clients needs.
- Our Communications: It’s our job to be great communicators, internally and externally. So many in our business forget that internal part. We’re hands-on and unafraid to challenge “that’s the way it’s always been done” in pursuit of better communication. We’ve even developed a platform for customization and fulfillment of key components of your plan—in real time—right when you need them.
Over the past 30 years H&L Partners has spent quality time in the trenches alongside some of the largest Franchise and Multi-location Retail clients in the world, learning the business and how to innovate its marketing communications.
Give us a call. We’re ready to share what we’ve learned.