Our team specializes in strategic, creative and media tactics that bring relevance to products and motivate action across cultural divides. We approach multicultural work not merely as an extra service, but rather as an integral part of our strategic thinking.
Strategy and Insights
There’s no set formula for obtaining valuable data that leads to insightful strategies. That’s why we are as adept at quickly taking the pulse of the marketplace with SurveyMonkey as we are at conducting exhaustive searches of relevant secondary sources, or examining TURFs to AAUs to take it all in, with an eye toward insights and implications.
Our strategic CRM partner, Ascentor Group, has decades of experience in analyzing customer metrics. By integrating a strong CRM strategy into your advertising efforts you will grow customer value, which will, in turn, elevate your targeting and conversion rates.
Our holistic approach develops strategies based on real-time and historical data analysis designed to uncover insights that lead to ongoing investment optimization as new data is generated. The end result is the ability to identify smarter spending opportunities that allow us to meet or exceed our clients’ business objectives.
In-house Film/Video Production Services
H&L Partners offers full in-house production services, from concept development to production and post-production for complete, turnkey delivery of audio, video and motion graphics content in any medium. We are also adept at complementing industry-leading production resources with our own expert in-house facilities for the highest quality and agility in video and broadcast assets.
Media Planning and Buying
Our vast experience in media planning and buying is enhanced by our multiregional reach, spanning the West Coast, Midwest and East Coast, in some of the most diverse markets in the country. This gives us the purchasing power of a national agency, with the efficiency and cost savings of a regional one, incorporating our expertise and attention to detail across demographic lines.
Point-of-Sale and Collateral
Effective point-of-sale materials demand not only an expert’s hand in the creative messaging, but also an innovative approach to implementation and logistics. We’ve changed the game for national clients with our proprietary online ordering systems that allow for rapid deployment and cataloging of materials across their systems, and build efficiencies throughout their point-of-sale efforts.
Our strategic planning team is made up of experts in conducting primary research and analyzing industry-standard sources as well, to strengthen our understanding of buying patterns, trends and other market dynamics. We have few layers, and we keep our team small for speed and agility in assuring that our findings become part of the driving insights behind our creative messaging and tactics
Every year, we work on behalf of our clients to maintain a presence in virtually every conceivable public event with relevance to their target. From niche-targeted street fairs, carnivals and community events to season-long activation at huge professional sports leagues (MLB, NFL, NBA, NCAA, NASCAR, etc.), our efforts key on breaking through cultural and demographic barriers to make lasting impressions with our target.