We deliver insight-driven, locally relevant creative solutions that motivate people to take action.

Ideas that move people.

H&L Partners is an award-winning, independent creative agency that helps retail/franchise and travel/tourism organizations attract more customers and convert more transactions. We do it by making the truth of your brand relevant to the people you most want to attract. Then we give them a reason to act. Nimble and proactive, we adjust to real-time sales data, social trends, media events, and even the weather, to help our clients optimize their national branding efforts with locally executed creative ideas that get results.

Retail and Franchise

We are experts in leading complex franchise and multi-location retail organizations to artfully turn national branding efforts into local/regional sales conversations that close the deal.

Travel and Tourism

We are internationally recognized for discovering unexpected ways to inspire and attract more visitors to travel and tourism organizations around the world, with award-winning effect.

Our Capabilities

We’re a full service, integrated agency made up of diverse, collaborative, multi-talented individuals with experience in all areas of marketing communications. In other words, we’re highly capable of providing the following services:

Strategy Overview

There’s no set formula for obtaining the data that leads to insightful strategies. That’s why we are relentless in taking the pulse of your business. This means utilizing a wide array of leading industry tools and relevant secondary sources. More than anything, though, we align with you strategically to understand your unique challenges across your organization and down to each customer interaction.

Strategy Services

  • Strategic planning
  • Market research
  • Marketing plan development
  • Stakeholder communication
  • CRM

Creative Overview

We are strategic storytellers driven by one purpose: to make the broad truths about your business and its unique appeal relevant to the people you most want to attract. Because we believe the heart drives the mind, our creative must make your audience feel something, to compel them to act. That only comes from insights, grit, and a commitment to results that has distinguished our work for clients in regionally defined markets nationwide.

Creative Services

  • Creative development
  • Mobile app and web design
  • Email and retention marketing
  • Broadcast TV, radio, and online content
  • Print and out-of-home
  • Promotions, events, and sponsorships
  • Point-of-sale and collateral
  • Digital presence and social marketing

Media Overview

Our vast experience in media planning and buying is enhanced by our multiregional reach, which spans the West Coast, Midwest, and East Coast, in some of the most diverse markets in the country. This gives us the purchasing power of a national agency, and the efficiency and cost savings of a regional one, incorporating our expertise and attention to detail across demographic lines. We’ve also expanded our digital analytics departments to better serve our transactional-reliant clients.

Media Services

  • Communications strategy and planning
  • Media buying
  • Grassroots activation
  • Campaign analytics and media-mix modeling
  • SEO
  • SEM
  • Location-based marketing
  • Social media marketing and paid social management
  • Sports sponsorship activation programs
  • Programmatic planning and buying

Production Overview

We are nimble and resourceful enough to deliver high-quality in-house digital and broadcast productions from the ground up. We are also visionary in leading projects whose scope allows us to work with some of the most celebrated filmmakers, digital artists, and web developers in the world.

Production Services

BROADCAST

  • Film and video production
  • Editing and post-production
  • Sound design and color correction
  • Animation and motion graphics

DIGITAL

  • Digital strategy
  • Digital advertising production
  • Website, web application and smartphone app development
  • Email
  • CRM design and management

Multicultural Overview

We approach multicultural work not merely as an extra service, but rather as an integral part of our strategic thinking. Effective multicultural marketing goes far beyond delivering relevant advertising offers. It lives in the deeper cultural connections we forge between our clients and their customers.

Multicultural Services

  • Focus groups, research, and insights
  • Unique curation of insights and offer positioning
  • In-culture message development
  • Multicultural media planning
  • Community events activation and involvement

PR Overview

The most successful brands have cracked the code of forging meaningful relationships that translate into loyalty and sales. Strategic PR is the secret weapon that brings a brand’s unique story to life and generates priceless third-party endorsements that consumers trust. We are strategic thinkers who expertly build, expand and energize your marketing program with PR tactics that work. With a wealth of experience generating earned media coverage for B2C and B2B clients, our team delivers real and measurable business results.

PR Services

  • PR Strategy
  • Media Relations
  • Event Planning & Execution
  • Influencer and Stakeholder Relations
  • Social Media Strategy
  • Brand Launches
  • Grand Openings
  • Crisis Communications
  • Corporate Social Responsibility
  • Internal Communications

Our People

Diana

Burnett

Digital Producer

Priscilla

Lai

Account Supervisor

Mark

Schaeffer

President, St. Louis / Partner

Tyler

Martin

SVP, Director of Client Services

Michelle

Loehr

Media Director

Trey

Curtola

President / Partner

Yuki

Takagaki

Proofreader/Copy Editor

David

Swope

Assoc. Creative Director

Andrew

Webre

Director of Accounting

Josh

Nichol

CEO / Partner

Dallas

Baker

VP / Creative Director

Cordell

Martin

Senior Account Executive

Andrea

Alfano

EVP, COO / Partner

Meredith

Miller

Account Executive

Jeanette

Lee

Broadcast Supervisor

Elliott

Sprecher

Account Coordinator

Mike

Castillo

Managing Director

Samantha

Gaw

Director of Digital Analytics

Chris

Kilcullen

VP, Digital Director

Jason

Walker

Senior Integrated Project Manager

Steffny

Wallace

Executive Producer

Andrew

Brown

Director of Consumer Strategy

Lisa

Valentin

Director of Office Services

Arcolia

Tiggett

Account Director

Maribel

Orozco

VP, Director of Multicultural Marketing

Morgan

Brown

Digital Developer

Katherine

Cerrito

Account Director

Eleanor

Abril

Director of Human Resources

Ally

Seago

Office Manager

Michael

Ramirez

SVP / Media Director

Sarah

Mockus

Studio Artist

Sara

Rochman

Jr. Copywriter

Joseph

Goins

Client Accountant

Carly

Bonilla-Flores

Digital Media Planner

Stephanie

Mackey

Sr. Account Executive/PR

Angelina

Ali

Media Manager

Polet

Garcia

Account Executive

Shaun

Young

Assoc. Creative Director

Amberli

Prieto

PR Manager

Crystal

Sawyer

VP, Director of Retail Insights

Laurie

Pocher

VP / Insights and Planning Director

Mike

DelVero

Account Executive

Kellie

McKinney

Account Executive

Ald

Matias

Ad Ops Specialist

Avagay

Lindsay

Public Relations Manager

Dave

Keane

Associate Creative Director, Copywriter

Valerie

Bailey

VP / Assoc. Media Director

Chris

Willbanks

Business Manager

Georgina

Roy

VP, Account Director

Brianna

Brooks

Account Director

Nick

Yuen

Sr. Print Producer/Art Buyer

Heather

Woodard

VP, Director of PR

Natalie

Chan

Jr. Art Director

Keisha

Boyd

PR Manager - Central Florida Region

John

Rodriguez

Account Executive

Leslie

Gordon

Account Supervisor

Taylor

Bigley

Account Director

Hunter

Glasoe

Assistant Account Executive

Brian

Sanchez

Assistant Account Executive

Jahred

Williams

Account Director

Chris

Cronin

VP, Group Account Director

Martha

Abbene

Studio Manager

Caroline

Montgomery

Account Executive

Mark

Suarez

Managing Director

Jorge

Sandoval

Sr. Integrated Project Manager

Julian

Rocco

VP, Account Director

Franqui

Pinguelo

Assistant Account Executive

Genna

Adkins

Community Manager

John

Verduzco

Controller

Jackie

Cornwall

VP / Account Director

Daniel

Sanchez

Account Executive

Chelsea

Dickson

Senior Account Executive

more
115
Employees
$120M
Annual Billings
7
Regional Offices
1985
Year Founded
100+
Industry Awards
20+
Years Avg. Client Relationship
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