We deliver insight-driven, locally relevant creative solutions that motivate people to take action.

Ideas that move people.

H&L Partners is an award-winning, independent creative agency that helps retail/franchise and travel/tourism organizations attract more customers and convert more transactions. We do it by making the truth of your brand relevant to the people you most want to attract. Then we give them a reason to act. Nimble and proactive, we adjust to real-time sales data, social trends, media events, and even the weather, to help our clients optimize their national branding efforts with locally executed creative ideas that get results.

Retail and Franchise

We are experts in leading complex franchise and multi-location retail organizations to artfully turn national branding efforts into local/regional sales conversations that close the deal.

Travel and Tourism

We are internationally recognized for discovering unexpected ways to inspire and attract more visitors to travel and tourism organizations around the world, with award-winning effect.

Our Capabilities

We’re a full service, integrated agency made up of diverse, collaborative, multi-talented individuals with experience in all areas of marketing communications. In other words, we’re highly capable of providing the following services:

Strategy Overview

There’s no set formula for obtaining the data that leads to insightful strategies. That’s why we are relentless in taking the pulse of your business. This means utilizing a wide array of leading industry tools and relevant secondary sources. More than anything, though, we align with you strategically to understand your unique challenges across your organization and down to each customer interaction.

Strategy Services

  • Strategic planning
  • Market research
  • Marketing plan development
  • Stakeholder communication
  • CRM

Creative Overview

We are strategic storytellers driven by one purpose: to make the broad truths about your business and its unique appeal relevant to the people you most want to attract. Because we believe the heart drives the mind, our creative must make your audience feel something, to compel them to act. That only comes from insights, grit, and a commitment to results that has distinguished our work for clients in regionally defined markets nationwide.

Creative Services

  • Creative development
  • Mobile app and web design
  • Email and retention marketing
  • Broadcast TV, radio, and online content
  • Print and out-of-home
  • Promotions, events, and sponsorships
  • Point-of-sale and collateral
  • Digital presence and social marketing

Media Overview

Our vast experience in media planning and buying is enhanced by our multiregional reach, which spans the West Coast, Midwest, and East Coast, in some of the most diverse markets in the country. This gives us the purchasing power of a national agency, and the efficiency and cost savings of a regional one, incorporating our expertise and attention to detail across demographic lines. We’ve also expanded our digital analytics departments to better serve our transactional-reliant clients.

Media Services

  • Communications strategy and planning
  • Media buying
  • Grassroots activation
  • Campaign analytics and media-mix modeling
  • SEO
  • SEM
  • Location-based marketing
  • Social media marketing and paid social management
  • Sports sponsorship activation programs
  • Programmatic planning and buying

Production Overview

We are nimble and resourceful enough to deliver high-quality in-house digital and broadcast productions from the ground up. We are also visionary in leading projects whose scope allows us to work with some of the most celebrated filmmakers, digital artists, and web developers in the world.

Production Services

BROADCAST

  • Film and video production
  • Editing and post-production
  • Sound design and color correction
  • Animation and motion graphics

DIGITAL

  • Digital strategy
  • Digital advertising production
  • Website, web application and smartphone app development
  • Email
  • CRM design and management

Multicultural Overview

We approach multicultural work not merely as an extra service, but rather as an integral part of our strategic thinking. Effective multicultural marketing goes far beyond delivering relevant advertising offers. It lives in the deeper cultural connections we forge between our clients and their customers.

Multicultural Services

  • Focus groups, research, and insights
  • Unique curation of insights and offer positioning
  • In-culture message development
  • Multicultural media planning
  • Community events activation and involvement

Our People

Rachel

Barbieri

Account Director

David

Illig

Art Director

Dallas

Baker

VP / Creative Director

Mark

Schaeffer

President, St. Louis / Partner

Chelsea

Dickson

Senior Account Executive

Tyler

Martin

SVP, Director of Client Services

Melissa

Barecca

Public Relations Manager

Ally

Seago

Office Manager

Jahred

Williams

Account Director

Josh

Nichol

CEO / Partner

Katherine

Cerrito

Sr. Account Executive

Trey

Curtola

Executive Vice President / Partner

Meredith

Miller

Social Media Manager

Andrea

Alfano

EVP, COO / Partner

Ben

Noble

Copywriter

Andrew

Webre

Director of Accounting

Natalie

Chan

Jr. Art Director

Julian

Rocco

Account Director

Jeanette

Lee

Broadcast Supervisor

Cordell

Martin

Account Executive

Chris

Willbanks

Business Manager

Zach

Selby

Digital Art Director

Laurie

Pocher

VP / Insights and Planning Director

Will

Foust

Account Director

Maribel

Orozco

VP, Director of Multicultural Marketing

Jorge

Sandoval

Sr. Integrated Project Manager

Eleanor

Abril

Director of Human Resources

Crystal

Sawyer

VP, Director of Retail Insights

Yuki

Takagaki

Proofreader/Copy Editor

Michelle

Loehr

Media Director

Valerie

Bailey

VP / Assoc. Media Director

Mark

Suarez

Managing Director

Matt

Johnson

Director of Technology

Shaun

Young

Sr. Digital Art Director

Rebekah

Nelson

Video Editor

Martha

Abbene

Studio Manager

Nate

Kristoff

Editor/Shooter

Sarah

Mockus

Studio Artist

Chelsea

Edwards

Account Executive

Chris

Kilcullen

VP, Digital Director

Leslie

Gordon

Sr. Acct Exec/New Biz Dev

Carly

Bonilla-Flores

Digital Media Planner

Heather

Woodard

VP, Director of PR

David

Sky

Senior Editor

Mark

MacQuarrie

CFO

John

Verduzco

Controller

Teri

Schilly

Integrated Project Manager

Sara

Rochman

Jr. Copywriter

Andrew

Brown

Director of Consumer Strategy

Samantha

Gaw

Director of Digital Analytics

Alexa

Darracq

Junior Media Planner

Jackie

Cornwall

VP / Account Director

Morgan

Brown

Digital Developer

Chris

Cronin

VP, Group Account Director

David

Swope

Assoc. Creative Director

Stephanie

Mackey

Sr. Account Executive/PR

Nick

Yuen

Sr. Print Producer/Art Buyer

Michael

Ramirez

SVP / Media Director

Diana

Burnett

Digital Producer

more
115
Employees
$120M
Annual Billings
7
Regional Offices
1985
Year Founded
100+
Industry Awards
20+
Years Avg. Client Relationship
We’d love to hear from you. Get in touch.