H&L Partners is seeking a Programmatic Media Manager to join the Media team in our brand-new Oakland office, just off the water at Jack London Square. The Programmatic Media Manager will take a lead role in the launch of an in-house programmatic media trade desk. This is a unique opportunity for a media professional who has experience managing a demand-side platform and is ready for a new challenge. Bring teamwork, an inventive spirit, experience in programmatic media buying, and be ready to lead and shape campaigns for high-profile clients nationwide! If you’re looking for the opportunity to take your programmatic buying experience to the next level, we want to speak with you.

RESPONSIBILITIES

  • Assist in the continued development of an in-house programmatic trade desk; this includes research and deployment of additional platform technologies, custom inventory connections, and relationships with data vendors
  • Work with the director to structure and develop the team as it continues to grow by creating standard operating procedures and training documentation
  • Build, launch, and manage digital campaigns across all forms of performance media, including display, native, online audio, and various forms of video
  • Manage campaign spend and performance, depending on the client’s budget and key performance indicators
  • Analyze and draw conclusions, leveraging third-party data analysis tools, campaign results, and website analytics data
  • Provide recommendations to clients according to performance analysis; continually improve campaign performance via testing and analysis of performance-based ad copy, positioning, targeting, and other factors
  • Use reporting and analysis tools to generate reports that track and communicate the business impact of digital marketing initiatives
  • Effectively manage multiple clients across multiple platforms concurrently
  • Stay up to date on the latest digital trends, available betas, and new opportunities, and present them to clients
  • Work on other projects as assigned

QUALIFICATIONS

  • Hands-on optimization experience in the following channels and platforms: display, video, native, and audio design-side platforms—Amobee, Display & Video 360, The Trade Desk
  • Facebook and other social media search engine marketing (pay-per-click)
  • Knowledge of proven optimization techniques, bid management, automation, algorithms, and artificial intelligence that support the above channels and platforms
  • Proficiency in media planning and reporting
  • Knowledge of the targeting capabilities of digital ads by channel and underlying technology
  • Experience with Google Ads and specifically YouTube campaigns
  • Strong aptitude for numerical detail and analysis
  • Minimum of three years of experience in performance marketing, and a background in technology
  • Two years of experience in managing a demand-side platform and programmatic trade desk
  • Bachelor’s degree preferred
  • Strong analytical and strategic thinking
  • Excellent written and spoken communication, presentation skills included
  • Project management and leadership experience
  • Proven problem-solving abilities

THE IDEAL CANDIDATE…

  • Has excellent follow-through skills to oversee projects from start to finish and conduct ongoing assessments.
  • Has demonstrated experience in championing ideas in a campaign environment.
  • Is able to work collaboratively with internal and external teams to manage campaigns.
  • Communicates well, and is able to receive and give direction to teams and effectively articulate who the target audience is through presentations.
  • Has an entrepreneurial spirit.
  • Is proactive and has a creative approach to solving problems.
  • Is eager to make an impact on the evolving media landscape by learning new platforms and expanding their knowledge base.
  • Is excited to launch and grow a team and department.

 

To apply, click here.

Due to the high volume of applications we receive, we are unable to provide an individual response to every candidate.

H&L Partners is a full-service, integrated agency made up of diverse, collaborative, and multitalented individuals with experience in all areas of marketing communications. H&L Partners is based in Oakland, with offices in St. Louis, Phoenix, Chicago, Charlotte, Atlanta, and Miami.

To learn more about us, visit www.handlpartners.com.