The Senior Programmatic Media Specialist manages the key day-to-day campaigns by providing strategy and working with partners with media buys. This is a hands-on keyboard position in a team-supportive environment. The Senior Programmatic Specialist is organized, detailed-oriented, proactive, and able to meet deadlines. The person in this role may provide marketing strategies and should be comfortable in a fast-paced environment.

 

RESPONSIBILITIES

  • Develop media strategy for programmatic campaigns
  • Manage programmatic campaigns from setup, execution, optimization, and reporting to the clients’ KPIs, which vary by campaign types and objectives
  • Work closely with vendors to optimize campaigns to platform best practices
  • Actively monitor and evaluate campaign performance in platforms, leveraging insights and trends, and provide data-backed recommendations to the Media team
  • Budget pacing and management of overall budgets
  • Work collaboratively with Media Planners, Analytics, and Agency partners to meet or exceed campaign KPIs and provide new solutions for clients
  • Attend client optimization meetings to review campaign performance, insights, and optimizations
  • Keen understanding of the advertising landscape, including real-time bidding, programmatic offerings, and transaction models
  • Train other team members in digital marketing best practices
  • Keep up with industry trends and share with team

 

QUALIFICATIONS

  • 2+ years of experience managing and executing programmatic media campaigns on DSPs, such as DV360, Amobee, and The Trade Desk
  • Exceptional verbal, written, and presentational skills
  • Experience interacting with vendors and clients
  • Proficient in Microsoft Excel—able to manage large spreadsheets and analyze data in an efficient way
  • Able to work independently and collaboratively with remote team members
  • Flexible and proven ability to perform in a fast-paced environment with concurrent and competing deadlines
  • Consistently meet campaign, project, and client deadlines
  • Remain current in a quickly evolving industry
  • Strong ability to prioritize workflows
  • Comprehensive knowledge of programmatic buying, campaign management, audience segmentation, ad targeting, and optimization techniques
  • Bachelor’s degree

 

THE IDEAL CANDIDATE

  • Is meticulous, conscientious, and performs their work with a sense of urgency.
  • Has a strong proficiency of all digital media disciplines and strives to be an expert in programmatic media.
  • Has superior organizational skills and attention to detail.
  • Has a strong working knowledge of DSPs and programmatic ad buying in an RTB environment.

 

To apply, click here.

Due to the high volume of applications we receive, we are unable to provide an individual response to every candidate.

H&L Partners is a full-service, integrated agency made up of diverse, collaborative, and multitalented individuals with experience in all areas of marketing communications.  H&L Partners is based in Oakland, with offices in St. Louis, Phoenix, Chicago, Charlotte, Atlanta, and Miami.

To learn more about us, visit www.handlpartners.com.