Strong results start with smart thinking.

Welcome to Viewpoint. In here, it’s all about our insights into market trends in Franchise Retail and Destination Travel. Take a look around. Arm yourself with some useful information. Or, if you don’t see exactly what you’re looking for, let us know and maybe we can partner together to generate it.

How Cruise Lines Can Stay Afloat With Millennials

The core demographic of Cruisers has aged. This has resulted in cruise lines aggressively chasing the Millennial market. Let’s find out what Millennials want from cruise lines.

Seven New Success Factors for Retail/Franchise Advertising

Retail advertising is undergoing one of the largest transformations in decades. The old models for creating, producing and…

Transformation of the Media

The media landscape is fragmenting, making it difficult to reach the right consumers at the right time. Here’s how marketers can harness the power of…

Leveraging Social Media through your Franchise Network

Creating a successful, franchise-wide social media program isn’t as easy as it seems. Here are 5 crucial steps we implemented…

Essential Steps for Successful POP Marketing

Struggling with these three pain points that plague most point-of-purchase marketers? Discover how a centralized, customizable solution can eliminate common…

Earning Market Share with Latino Millennials

They’re incredibly loyal to their community, care passionately about social issues, and expect brands to give back. It’s time to meet 25% of the millennial demographic…

Using Innovation to Drive Profitability

Retailers must stay focused and tuned in to emerging market trends in their category. By tapping into fresh ideas that appeal on a local or regional…
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