Funnest Family

Travelers from nearby markets love St. Louis because it’s a larger city with activities they can’t find at home. We knew moms were seeking that kind of getaway and wanted to be seen as “the hero.” So we set out to establish St. Louis as the Midwest destination for fun experts.
Following a family through a whirlwind weekend, we delivered our message through an original song performed by a native St. Louisan. The campaign also took advantage of social media and a photo-sharing contest to garner 100 million impressions and 36,000 social engagements in just 60 days.