In the Know

The Campaign

Sterling K. Brown shows there is much to explore

When planning a trip to St. Louis there are “must see or do’s,” like the Gateway Arch and Busch Stadium, but visitors will miss out if they don’t go out exploring. St. Louis has more than meets the eye when it comes to cool neighborhoods, street festivals, micro breweries, and great live music. To deliver this message, we needed a trusted, local St. Louisan who is “In the Know” and can enlighten potential visitors.

We brought in Sterling K. Brown, who is not only one of the hottest television and movie celebrities, but is also a native St. Louisan.  He offers a wealth of credibility when speaking about the city—a perfect fit to promote St. Louis in an honest and authentic way.

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