Missouri Tourism
It’s Your Show
The Campaign
What happens when you give travelers a road trip and a camera?
After a successful two-year run, it was time to evolve Missouri’s Enjoy the Show campaign. And with so much to do and discover in the Show-Me State, we knew that we could capture new travelers by focusing on personalization.
The It’s Your Show campaign features real people on real Missouri vacations. We gave six groups a road trip and a camera before sending them off to capture the Show-Me State from the point of view of the visitor, increasing awareness of the state’s tourism potential by over 50%.
We’d love to hear from you. Get in touch.