H&L

Multicultural Work

The Campaign

Marketing to Your Full Audience Must Include Multicultural Strategies

Multicultural marketing campaign strategy includes targeting people of different cultural backgrounds individually but with the brand’s same overarching touch. It’s all about meeting the needs of specific target audience segments instead of delivering an impersonal message designed for both everyone and no one in particular.

Examples of Toyota Hispanic TV Spots

Work, family, special holidays—even life’s simple ordinary moments—Toyota and H&L explore what it means when you have a reliable automobile that fits you and your lifestyle.

Example of McDonald's Multicultural Campaigns

Chinese, Hispanic, Korean, Filipino

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