Toyota

One with Snow

The Campaign

Why a lifestyle message matters to a retail mindset.

In Northern California, ski season isn’t a time of year. It’s a state of mind. We tap into this passion with an ongoing sponsorship of Lake Tahoe’s premier ski resort by Toyota’s world-renowned lineup of 4×4 vehicles, and gold medalist Jonny Moseley.

Our partnership entails much more than just displaying our logo on Squaw’s trademark funitel. Our content is authentic and immersive. Our message is coming straight from the mountain.

We’d love to hear from you. Get in touch.