VSP Premier Program

The Campaign

When VSP set out to launch its enhanced Premier Program in support and advocacy of private practice eye doctors, they looked to H&L Partners. Together, we shaped an ad campaign to launch a new consumer brand that connects the millions of VSP members with the thousands of VSP Premier Program doctors; and that not only drives traffic to these private practices, but builds value into VSP affiliation among doctors and patients alike.


The message is “more.” More marketing support and financial incentives for independent doctors seeking to differentiate their practices from retail chains. More awareness of independent eye care for patients seeking the personalized attention of a private practice.


This is what more looks like.

We have been impressed with the exceptional level of strategic thinking, creativity, dedication, and service displayed by the team at H&L Partners.

- Michelle Skinner, Chief Provider Relations Officer at VSP Global

TV Spots

Out of Home

Streaming Audio


We’d love to hear from you. Get in touch.