When VSP set out to launch its enhanced Premier Program in support and advocacy of private practice eye doctors, they looked to H&L Partners. Together, we shaped an ad campaign to launch a new consumer brand that connects the millions of VSP members with the thousands of VSP Premier Program doctors; and that not only drives traffic to these private practices, but builds value into VSP affiliation among doctors and patients alike.
The message is “more.” More marketing support and financial incentives for independent doctors seeking to differentiate their practices from retail chains. More awareness of independent eye care for patients seeking the personalized attention of a private practice.
This is what more looks like.